Tantalise yourself chasing a sailfish or game fish
In the mid eighties a group of keen fishermen got together to mainly share a beer and a few fishing stories, but also with the intent of fostering a club where members could share in their fishing passion.
At first they conducted meetings at each others houses, but when the numbers grew, various hotels around town allowed the group to have their monthly meetings within the bar area. Not happy with just talking about fishing they started having fortnightly competitions, with the winners vying for a very prestigious stubby cooler.
These competitions continued throughout the year and eventually led to yearly prizes for champion angler in a range of divisions that accommodated the continued growth of attendance that was occurring.